SEO is a multifaceted endeavor comprised of many different parts of varying levels of importance. I’m not saying internal linking is the most important part, but it is up there.
- Erin Everhart, Search Engine Land
When designing a website, it's not enough to simply have all of the information and pages you want. Equally important is how visitors will access that information, and how you'll move them along towards a specific and measurable conversion.
During our internal linking analysis, we evaluate the different pages on your website, how they interact with each other, how accessible your content is, and then we design a strategy to maximize visitor flow. This ensures that your website is not simply a place for information, but rather is designed to funnel visitors to the most valuable pieces information, facilitating conversion.
Internal linking also plays a role in how search engines crawl, categorize and rank different pages on your website. A properly optimized site will maximize authority to your most valuable pages and can significantly improve the search rankings of these pages.
We know how to optimize internal linking for maximum authority and visibility — ultimately increasing the chances that searchers will find your website, helping you reach new customers and bring in more business.
Not sure where to start? Our free aerial snapshot will help:
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