MARKETING RESEARCH TO GROW YOUR BUSINESS

Having a website is a must in our digital world — but even that's not enough to ensure online success. In order for your business to rank highly for associated keywords (and help bring more customers to your site), it’s critical to understand what your audience is searching for and who your competitors are.

Keyword research is the cornerstone for all online marketing efforts. It not only defines your target audience, but brings to light what they are searching for, how they are searching and the intent behind those searches.

All of our SEO strategies begin with keyword research. This involves defining the target keywords that your audience is using, the intent behind those searches, analyzing the competitive landscape for those keywords and developing a strategy that will allow you to begin reaching your target audience quickly. Keyword research is the answer for, ‘where do I start?

When designing a website, it's not enough to simply have all of the information and pages you want. Equally important is how visitors will access that information, and how you'll move them along towards a specific and measurable conversion.

That’s where internal linking strategies come into play. During our internal linking analysis, we evaluate the different pages on your website, how they interact with each other, how accessible your content is, and then we design a strategy to maximize visitor flow. Our internal linking focused research ensures your website is not simply a place for information, but rather is designed to funnel visitors to the most valuable pieces of information, facilitating conversion.

Internal linking also plays a role in how search engines crawl, categorize and rank different pages on your website. A properly optimized site will maximize authority to your most valuable pages and can significantly improve the search rankings of these pages.

At Lift Division, we know how to optimize internal linking for maximum authority and visibility — ultimately increasing the chances that searchers will find your website, helping you reach new customers and bring in more business.

From an SEO udit, you can expect to receive the most solid foundation for all your online marketing efforts. We'll identify profitable keywords to target, and develop a framework for the strategies ensuring ROI.

Our SEO Audits are perfect for businesses looking to redesign their website, whether in preparation for a new website or to evaluate the status of a current one. Each SEO Audit we perform is customized to evaluate your website in light of your specific goals.

After we carry out an SEO Audit for your business’ website, we'll know exactly what its strengths and weaknesses are. We'll then use this information to develop strategies targeting your ideal audience, build authority, improve organic traffic, boost conversion opportunities and increase business.

In the world of online marketing, analytics is the data used to evaluate your business' online presence. While strategies like content marketing and social media engagement are critical to your business' brand and customer engagement, without proper interpretation of analytics data, it's hard to know where to start and it's unlikely that a blind eye will lead to success.

With Google Analytics research, we continually interpret, assess and track key performance indicators. We always design strategies constructed to meet your specific goals, and tracking and analyzing analytics allows us to remain agile — shifting and improving strategies based on searcher behavior and conversions.

The SEO experts at Lift Division continually interpret, manage, and develop strategies based on your business' analytics to ensure success. We know how to track the numbers and we utilize this data to carry out the most effective online marketing tactics.

Bringing new visitors to your site is a critical aspect of effective web marketing — but increased traffic should never be the ultimate goal of online marketing.

Visitors that do nothing or do not take specific steps towards a goal offer very little value. Whether it is on a website, through paid advertising or social engagement, conversion should always be front of mind when developing strategy.

By implementing an effective conversion optimization strategy, we can increase the value of any marketing your business does — from traditional techniques to cutting-edge tools. We work with you to establish measurable, online objectives and goals that we then focus on to increase conversions (and ultimately, profits).

Keyword research is the cornerstone for all online marketing efforts. It not only defines your target audience, but brings to light what they are searching for, how they are searching and the intent behind those searches.

All of our SEO strategies begin with keyword research. This involves defining the target keywords that your audience is using, the intent behind those searches, analyzing the competitive landscape for those keywords and developing a strategy that will allow you to begin reaching your target audience quickly. Keyword research is the answer for, ‘where do I start?

If your website isn't structurally optimized for search engines, it simply won't rank highly for searches related to your business. The visual layout, navigation and backend structure of your site matter more than you may think.

When search engines determine the credibility of your site, they rely on algorithms that analyze these elements and others, ranking your site based on what they deem is more valuable. Our team knows what search engines like and what they don't, and we work with you to develop the optimal information architecture for your business' website.

That’s where internal linking strategies come into play. During our internal linking analysis, we evaluate the different pages on your website, how they interact with each other, how accessible your content is, and then we design a strategy to maximize visitor flow. Our internal linking focused research ensures your website is not simply a place for information, but rather is designed to funnel visitors to the most valuable pieces of information, facilitating conversion.

Internal linking also plays a role in how search engines crawl, categorize and rank different pages on your website. A properly optimized site will maximize authority to your most valuable pages and can significantly improve the search rankings of these pages.

At Lift Division, we know how to optimize internal linking for maximum authority and visibility — ultimately increasing the chances that searchers will find your website, helping you reach new customers and bring in more business.

To understand your online competition and the SEO strategies they are using, we conduct thorough competitive analysis. Like most web-based metrics, data is the name of the game for this service — but our research doesn't stop there. We also take more abstract factors like web design, social media integration, and overall branding into consideration when sizing up your competitive landscape.

Once we can accurately gauge your business' website against those of your competitors, we use this information to develop online, inbound marketing strategies that capitalize on their weaknesses and help you attract more customers.

Our competitive research goes beyond a snapshot of your current competitors. We employ advanced analytics and industry trend forecasting to anticipate future challenges and opportunities. By understanding emerging trends and potential competitors, we can proactively adjust your digital marketing strategy to maintain a competitive edge. This foresight allows us to position your business as a market leader, not just a follower.