Kelsey Blackman

KELSEY BLACKMAN

Director of Digital Marketing

GET TO KNOW KELSEY

Kelsey Blackman oversees, manages and leads all marketing efforts related to search engine optimization (SEO), the immense world of Google ad campaigns and digital strategy related to SEO and content development for Lift Division clients.


What is the one thing you think every business owner should do to improve their digital footprint? 

Find a digital marketing team you trust! Digital marketing has continued to evolve over the years and it’s not slowing down. As a business owner, you have a great opportunity to connect with a digital audience when the right team has your back. Your brand or business should be thoughtfully represented online and the team captaining your digital marketing ship should understand your goals while possessing the needed tools to deliver. 


What’s your official title and what do people think you do?

Digital Marketing Director. According to my parents I, ‘do something with computers’. This always makes me giggle because I actually know nothing about computers. 


What is your favorite thing about working in the digital marketing space? 

I love connecting, representing and working with local business owners. Digital marketing offers a unique advantage, as every strategy, campaign and projects’ success can be measured. We have so much data at our fingertips! In fact, I can connect a client’s website leads to new jobs they are able to provide, business growth, community impact and local economy growth. I’m not even kidding! It’s really cool. 

Is there a web tool you can’t live without? SERP counter! It automatically counts rankings on Google’s SERP. In my best Tina Turner voice, ‘You’re simply the best!’.


What’s one task you wish you got to do more of? Creative collaboration. It’s really, really, really fun. 


What’s your favorite Lift Division memory? Not to get too sentimental, but my husband, Josh, and I had quite the journey to becoming parents. After we welcomed our daughter, Emmaline Louise (aka EmmyLou) to our family through adoption, I was able to surprise our team with her on a call before I left for maternity leave. Jamie cried. Sarah teared up. It was the absolute sweetest. 


What is your essential desktop item or office toy? My dual monitors. It may be lame, but I really don’t care. My efficiency is off the charts thanks to those screens. I love you guys! 


Who’s your most listened-to artist or album for your work day?Blossom Dearie, James Taylor, Fiona Apple, Regina Spektor, 90s country…Also, Taylor Swift. I’m not a caveman. 


If someone made a movie or TV show about Lift Division, who should play you? William Dafoe


Let’s play “Kiss, Marry, Kill.” Email, Social Media, and Zoom. Marry email. Kiss Zoom. Kill soc med (buh-bye).


What’s your secret talent? I’m a lefty. Not really a secret talent, but I do most things backwards. 

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