Case Study: How Lift Division’s SEO & Web Design Took a Local Commercial Contractor to New Heights

Professional Contractors & Engineers Wanted to Increase Their Web Traffic & Generate Stronger Leads. Learn How Their Investment in SEO Transformed Their Business

Prioritizing SEO Strategies & Investing in Quality Web Development Helped to Bring PCE’s Google Search Results Rankings Through the Roof

Professional Contractors & Engineers (PCE) has been one of the most trusted commercial contractors in the mid-Missouri community for decades. However, their online search rankings did not reflect the impact they were making in the community. With the help of Lift Division’s SEO and web development teams, PCE quickly became one of the top ranking commercial construction companies for the Columbia, MO area. Learn how Lift Division utilized strategic SEO research, content writing, and web design to bring PCE to the top of Google’s search results in just a few short months.

The Challenge: Increase search engine results for a long-standing business in Columbia, MO

Since 1989, PCE has been a leader in commercial construction to the mid-Missouri region. With experience building for many different industries, an array of services related to business construction and design, and a legacy of building mid-Missouri landmarks, they have the credentials to be one of the area’s top commercial contractors — but Google didn’t know that. 

PCE needed a change. They were looking for a solution to rank higher on the SERP (search engine results page), rebrand their online identity, and attract more online users to their website in order to generate new leads. The Lift Division team to created a blueprint for success.   

The Result: Working with Lift Division’s SEO & web design specialists in Columbia, MO flew PCE to the top of SERP rankings

At Lift Division, our priority is the success of the businesses we support. With PCE’s goals in mind, we put our SEO experts, content writers, and web developers to work. The results? One month after launching their new website, which incorporated the best SEO and web development practices, PCE was ranking #1 for keywords where they hadn’t even placed in the top 100 before. Just take a look at their rankings before working with Lift Division, a month after working with us, and their most recent rankings as they’ve kept their ongoing SEO efforts with us:

This is a dramatic improvement in Google rankings, but the power of ongoing SEO and quality web design is real. These rankings didn’t just magically appear — they are the direct impact of having a reputable marketing company like Lift Division by your side.

How did Lift Division take PCE’s mid-Missouri business to the #1 spot on Google? 

Lift Division developed a modern new logo for the Columbia, MO’s PCE

Prior to the new website design, Lift Division created a new logo, branding and identity standards for PCE. This included logo lockups for different media use, truck wraps, signage and more. The goal was to elevate the existing PCE brand and showcase the history, character and legacy of PCE with a modern, refreshed approach.

Website content written with SEO in mind can do more than enhance your website traffic – it can convert traffic to leads, & leads to customers

Completely revamping the content on a large and well-established website like PCE’s was an enormous undertaking, but Lift Division was prepared for the job. Our SEO experts began with thorough research into the local commercial construction market, examining competitors’ websites and reviewing the most popular and valuable keywords we had to work with. We weren’t just writing to please search engines, though. Lift Division also considers the value a website’s content will bring to its human readers. When it comes to online content, it should be informative, interesting, and helpful to the reader. 

Just take a look at PCE’s Commercial Construction page for example. While the original page was simple and easy to read, there wasn’t much SEO value. On the new and improved page, there is more information about the company’s location, who they serve, and what they do for the mid-Missouri community. This style of writing is just one of the many skills Lift Division can bring to a business in need of real and lasting results.

Individually, enhancing your content with SEO driven-strategy and improving website speeds through professional web development can create a great impact for your business. However, when you pair the two together, you will discover just how incredible your website can be.

PCE wanted to increase their social media presence & activity. Lift Division was more than happy to provide strategy-focused social media content creation

Social media is an ever-changing game for businesses and professional content creators. With changing algorithms and a wide variety of audiences, it can be tricky to target the right group of people. That is where Lift Division steps in. Our social media tools allow us to understand exactly how your existing audience is engaging while staying up to date on the best practices for attracting new viewers. PCE’s goal was to attract more business relationships via their social media platforms, and Lift Division was happy to help.

We developed a strategy focused on attracting business owners and property managers in mid-Missouri to PCE through informative, engaging, and personal content which highlights PCE’s talents and team. Check out their Facebook page to see more! Oh, and don’t forget to give PCE a follow.

Don’t Overlook the Importance of SEO & Web Design for Your Business’ Marketing Efforts. Learn More About Lift Division’s Process by Contacting Us Today. 

Through clever strategy, elegant graphic design, and a knack for clear, concise content, a business like PCE can dominate on any search engine and stand out to customers in need of their service. Lift Division can provide ongoing SEO marketing and design to help you kick off your new or current business for the better. Reach out to our dedicated team and learn about the solutions we can offer you.