The Penguin 2.0: How Lift Division Prepared One of Columbia, MO’s Most Beloved Nightclubs for Their Return to the Downtown Scene

Through Website Creation & Professional Photography, Lift Division Made Sure The Penguin Piano Bar & Restaurant Had Their Proper Spotlight

For 16 years, The Penguin Piano Bar was the life of the party in downtown Columbia, famous for dueling piano shows and great deals on drinks. However, when the COVID-19 pandemic hit in 2020, the curtains closed and this nightlife hotspot had no choice but to shut down. That is until they announced their grand reopening for 2024 and asked Lift Division to help set the stage. Our talented team of content strategists, designers and photographers developed a dazzling website and delivered a stunning collection of professional photos for the new and improved Penguin Piano Bar & Restaurant! 

Website design: creating a great first impression for readers on the web 

The comeback of an iconic club deserves a beautiful website to match, and Lift Division delivered. From showcasing The Penguin’s brand new dinner menu to retelling the restaurant’s journey in Columbia, MO, this website was thoughtfully designed and written to draw people in, and build excitement for the grand reopening. Our attention to detail shines through from start to finish thanks to our engaging written content, beautiful photography, and cohesive design.

Photography: capturing The Penguin’s revival frame by frame

The Penguin Piano Bar & Restaurant’s return was more than a reopening – it was an entire reimagining and redesign! With a completely renovated bar, a bigger stage for performances, and the addition of restaurant service to both the name and business, there were plenty of photo opportunities to show off this fresh, new take on a local legend. Lift Division has an amazing team with ample experience in professional photography, so we took our best cameras, lighting, and styling equipment and got a first look at The Penguin 2.0. Now, the restaurant has a gorgeous set of high-quality photos to use for the website, on social media and other outlets to spread the word! Whether it’s highlighting their delicious dishes or getting a front-and-center view of the stage and chandelier, these photos perfectly embody the energy of The Penguin Piano Bar & Restaurant.

Transform Your Business With Lift Division’s Web Developers, Content Writers & Photographers in Columbia, MO 

A new website and quality photography can skyrocket the success of a business or service on the web. The first step is finding a marketing team with the drive and determination to make your goals a reality! Lift Division’s digital marketing skills vary widely, whether it’s top-notch SEO writing or consistent social media management. It doesn’t matter if you’re starting a business anew or reviving your existing company’s website – our experts will take the time to collaborate with you and work towards your vision. To start making a change in your marketing endeavors, reach out to Lift Division today!