How to Improve Your Site’s Google Ranking Via Site Speed

Is your website constantly malfunctioning and needing repairs? If it’s at least a couple of years old, it may be time for an upgrade. Don’t worry, that doesn’t mean you need to completely start from scratch! You can keep your site’s design while improving functionality in the back end. The web developers at Lift Division are here to help you. 

Increase Site Speed, Improve Security & Easily Update Your Site 

The Lift Division team can improve your site’s functionality by upgrading your website to our LightSpeed platform. These transfers are common, and it’s easy to see why — LightSpeed allows your site to keep its core design while improving the average load speed and functionality on tablet and mobile. With a site that loads and functions seamlessly on handheld devices, users are more likely to stick around and convert.

5 Benefits of Updating Your Site Using LightSpeed 

When transferring your site to Lightspeed, you can expect to see the following improvements: 

1. Improved site speed on desktop & mobile devices

How often do you wait for a site to load before leaving to find a new site? A recent survey shows that most consumers are willing to wait up to 5 seconds for a site to load, but any longer and they will leave. When customers leave your site, you're losing potential sales. Increase your website speed with Lightspeed and you’ll ultimately earn more leads and customers! Not only are people more likely to stick around, but it’s an important factor that Google considers when ranking your site. Slow websites are bad for user experience, especially on mobile devices, so Google prefers to recommend sites that load faster to enhance its user’s experience. 

2. Strengthened website performance on mobile & tablet devices

Not only does Lightspeed increase site speed, but it improves the overall performance of your site. In the third quarter of 2020, over half of global website traffic came from mobile devices. With consumers increasing their website browsing via mobile devices, it is crucial to have a website that not only loads quickly but is also user-friendly. 

3. Increased security and protection against malware 

Oftentimes older websites result in bugs that may be costly to your business’s online presence. Attacks on WordPress websites have increased at a dramatic pace over the last several years which has resulted in increased costs for security to fight against the rise in viruses, malware and other website hacks. Unlike open-source software sites, Lightspeed is locked down tight by default without the added cost. You won’t have to worry about having to constantly apply software updates or protect your site from hackers when you transfer your site to Lightspeed!

4. Site data via monthly reports 

Each month, our Lightspeed platform generates a report and emails it to you. The report includes data such as website visits, click to calls and form submissions. These reports are easy to digest and can help you understand what’s working with your website strategy and where it can improve. 

5. Access to easily update your site

With an easy-to-use platform, business owners can easily update sites without worrying about programming or the complexities of coding. Lightspeed removes the stress of updating your website! If you can use email, you can update your company’s site through Lightspeed. Still not sure? Our team will walk you through everything you need to know about updating your site once the upgrade is complete. Take control of your site today and make changes with ease when you transfer to Lightspeed!

Say Goodbye to Costly Maintenance & Upgrades

If the above benefits aren’t enough reason to switch your site to Lightspeed, here is one more: you will save money in the long run! While WordPress makes up approximately 25% of the web and has revolutionized website creation for over a decade, its open-source model comes with updates to both the core software and its plugins to keep things operating smoothly. 

With Lightspeed you can say won’t have to worry about costly maintenance and upgrades. All updates are automatic and guaranteed to work seamlessly together. With less maintenance and upgrades, you won’t have to continue to learn new processes to keep your site running smoothly.

Client Case Studies

Don’t just take our word for it. Check out some of our clients whose sites have had tremendous jumps in loading speed on both mobile and desktop.

Dryer’s Shoe Store 

Mobile 356% increase 

Desktop 119% increase

Rockin Rents

Mobile 206% increase 

Desktop 39% increase

Fusselman Salvage Co.

Mobile 313% increase 

Desktop 69% increase

The Social Room

Mobile 688% increase 

Desktop 37% increase

Enhance Your Business’s Online Presence With the Lift Division Team

The Lift Division professionals are well-versed in creating beautifully designed sites with user-friendly functionality and speedy load times. Our team will walk you through the process of transferring your site to Lightspeed. Learn more by contacting our web developers in Columbia, MO.