Why Isn’t My Website Showing Up on Google?

You’ve launched your brand new website, but there’s a major problem - the site is not showing up in Google search. Before you panic, there’s a reasonable explanation as to why your beautiful new site isn’t populating in search engine results. 

When a new website or page is added to the internet (or the World Wide Web, www. for short) it takes time for the site to be indexed. Therefore, when you add a site to Google, you’re not only adding it to one search engine. You’re actually uploading the site to the entire World Wide Web. 

When you’re using Google for searches, you’re not receiving results from the entire internet. Instead, Google is populating results for you based on what the search engine has already indexed. To put it plainly, Google needs time to find, index, and understand your website before it will show the site in SERP results. 

So, How Does Google Add A Website to Its Index?

How Does Google Find My Website?

Google adds your website to its index by using “spiders” (because of the World Wide Web, get it?) to crawl the internet and locate new websites. Spiders are an Internet bot coded to systematically browse the World Wide Web. In fact, spiders are consistently crawling the internet, so the process is happening all the time. However, because the internet is vast, it could take some time before the spiders find a newly uploaded website.

What Happens When Google’s Spiders Find My Website?

Google’s spiders are looking for certain criteria on a website.. First, your website needs to be organized and constructed according to Google’s best practices. Additionally, the content or web copy needs to be written for users and Google.  Last, but not least, keywords matter. Although practices like keyword stuffing are considered archaic and bad practice. Keywords are still vitally important to Google’s spiders understanding your site and relating it to search terms users are actively using. 

How Lift Division Can Help

At Lift Division, our team understands and values the importance of executing site design and SEO to meet Google’s best practices while maintaining your business’ voice. We are always growing our knowledge by staying up-to-date on Google trends, updates, and rules. Additionally, we use tools to help inform what search terms or keywords will be most valuable to you and your business. 

If you have any questions about how our team of SEO and website design experts can help grow your business in mid-Missouri (and nationwide!), please give us a call!