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How to Improve SEO Content for Local Search Results

Sarah Carnes • May 13, 2020

The Essential Guide for Navigating Local SEO: Part 2

Ranking highly in search engines does not happen overnight! Strong content and SEO practices take time, effort and a tremendous amount of patience. If you read our previous post, Navigating Local SEO, you know Google doesn’t give step-by-step instructions on how to improve your company’s digital presence.

There is no guarantee your website will always show up first on Google – if there was, everyone would be doing it! However, the experts at Lift Division believe putting time and effort into your SEO efforts will vastly improve your business’s rank. Our digital strategists fight hard for our clients every day! Check out what our clients are saying about us and explore recent projects with our Facebook and Instagram.

What is Organic Content?

If you’ve watched a video on SEO or read articles on digital marketing, you’ve probably heard the phrase “ranking organically”. You may be left wondering what it means, and how to accomplish it.

Organic content is the copy Google curates for the search engine results page (SERP). The link to the content has not been placed high in search results because advertisers paid for it to be, but instead has been analyzed by Google and deemed relevant to the user’s search. There are a variety of reasons Google may place a site on it’s SERP. This is where SEO comes into play!

How to Organically Rank Your Site

Understand What Customers Want

Google works hard to predict what consumers are looking for. You should too! Having a better understanding of what customers could potentially be searching on Google allows you to provide relevant and quality content consumers will enjoy. Did you know consumers will click out of a site in less than 15 seconds if not satisfied with the content? Knowing your consumers’ intent is important for creating content and keeping traffic on your site.

Regularly Produce Content

The digital world is fast-paced and having content on your site more than a year old may not be relevant to your consumer. Continually produce blogs and unique content for consumers to stay engaged with your brand.

Understand Local Keywords

When Google curates search results, they do so based on the user’s intent. As consumers, we put a lot of trust in Google. If you want your business to appear at the top, you have to make sure the content you are creating is including the local keywords people are searching for. This can mean including your city or service areas throughout the content created.

However, it is important to understand stuffing your content with keywords is not best practice! Having readable and helpful content is just as important as including keywords in the text.

How Does Organic Content Benefit My Business?

Organically ranking on Google is not only budget-friendly but also deemed more trustworthy with consumers. By creating relevant and engaging content you are more likely to attract consumers who are interested in your product or service.

Did you know the top organic spot is 20 times more likely to be clicked than the top paid ad? People trust Google to give them the information they want to see. Although it may take longer, improving your organic ranking on Google will be better for your business in the long run.

As you can see, a lot goes into creating high-quality content to improve your SEO. It may seem overwhelming at times. The best part is you don’t have to do it alone! At Lift Division our expert digital marketers work to create content that is not only helpful to your customers but also will rank highly on Google. For more information on how our expert digital marketers can improve your business’s online footprint, contact us today!

Interested in seeing what organic content can look like for your business? Check out our client’s content, strategized and written by the digital strategists at Lift Division.

Whether it be a blog about upcoming holidays or a guide on the industry your business resides in, we write content with your company’s goals in mind. Call our strategists today to see what we can do for you!

By Sarah Carnes

Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.

Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.

Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.

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Sarah Carnes

A View of The Penguin Piano Bar & Restaurant's Stage Photographed by Lift Division in Columbia, MO

The Penguin 2.0: How Lift Division Prepared One of Columbia, MO’s Most Beloved Nightclubs for Their Return to the Downtown Scene

By Lift Division • April 25, 2024

Through Lift Division's Innovative Website Creation & Photography, We Helped The Penguin Piano Bar & Restaurant Return to the Spotlight in Downtown Columbia.