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The Essential Guide to Navigating Local SEO: Recap

Sarah Carnes • June 19, 2020

When it comes to your business’s online presence, understanding the rules of the web is crucial. With unfamiliar terms, algorithm changes and evolving SEO standards, having a guide to refer to can make all the difference. Luckily, the digital strategists at Lift Division are here to break down ways to improve your online presence. We know there are multiple factors that go into SEO, but having a solid foundation of the three main components can help you propel your business’s overall digital strategy.

Three-Step Plan to Improving Local SEO

The following three components should be the foundation of your SEO strategy. No matter what changes Google implements, you can guarantee organic content, on-page content and reviews will play a factor in the success of your website. Explore how to further your digital presence through our three-step plan!

Create Organic Content

Having organic content rank on Google not only propels your business’s SEO rank, but also deems your company trustworthy in the eyes of consumers. When your content is considered useful by a consumer they will explore more of your website, increasing your chances of gaining a customer. Check out our blog How to Improve SEO Content for Local Search Results to review examples of successful organic content.

Optimize On-Page Web Content

Not only is it essential to produce quality content, but ensuring your website is readable and helpful to the user’s intent will increase your rank on Google. By implementing keywords and continuously updating aspects of your site, you can improve your company’s digital presence. Not sure how to begin? Don’t worry, fill out our free online marketing assessment to get a better understanding of where your business can improve!

Whether you are interested in a site redesign or optimizing your site’s content, the strategists at Lift Division are here to help. Explore our blog How to Increase Website Traffic for Your Local Business for tips on optimization and implementation.

Obtain Business Reviews Online

Did you know 82% of consumers read local online reviews? Reviews are increasingly becoming an important factor in SEO as society begins to rely more heavily on digital. If your local business is not online, you are missing out on a tremendous market. Learn more about how your business can obtain online reviews through our blog How Online Reviews Improve Your Business’s Local SEO.

Not only do reviews allow you to increase your SEO and digital presence, but they also give you the opportunity to provide exceptional customer service through reputation management and interactions. Ask our team about our Lift Local Marketing Packages to learn how we can assist you in building your online review profile.

Key Digital Marketing Terms

Don’t let complex abbreviations or terms deter you from improving your company’s digital presence. With our guide and digital marketing term glossary, your local business is one step closer to improving its digital presence.

Landing pages may have a similar layout and design to your website’s homepage, but it is important to note these two pages are different because they have different goals and objectives. By adding landing pages to your website, your business can improve it’s SEO through targeted content. The expert web developers and digital strategists at Lift Division are here to help you understand the purpose of a landing page versus a homepage.

Search Engine Optimization (SEO)

SEO is the process of strategically increasing the number of visitors your website obtains by ranking high in Google search results.

Search Engine Results Page (SERP)

The list of webpages Google curates once a search is entered. Typically 10 organic webpages are curated on each page.

Organic Content

Organic content is unpaid content that Google curates for the search engine results page. It can include blogs and other posts your website puts out.

On-Page SEO

On-Page SEO is the practice of optimizing specific web pages on a site to increase its rank in the search engine results page.

Bounce Rate

Bounce rate is the web analysis term used to define the users who navigate away from your site instead of clicking other pages on your site.

We know our Local SEO blog series is just the tip of the digital marketing iceberg. If you are interested in learning more about how your company can improve online, contact our experts today. Our data-driven work is sure to improve your business, just ask our clients!

Lift Your Digital Presence Today With the Experts At Lift Division!

By Sarah Carnes

Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.

Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.

Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.

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Sarah Carnes

A View of The Penguin Piano Bar & Restaurant's Stage Photographed by Lift Division in Columbia, MO

The Penguin 2.0: How Lift Division Prepared One of Columbia, MO’s Most Beloved Nightclubs for Their Return to the Downtown Scene

By Lift Division • April 25, 2024

Through Lift Division's Innovative Website Creation & Photography, We Helped The Penguin Piano Bar & Restaurant Return to the Spotlight in Downtown Columbia.