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Enhance Your Local Business’s Online Presence with Google’s New Program: Google Guaranteed

Sarah Carnes • November 6, 2020

What is Google Guaranteed?

The newest Google My Business listing feature is helping local businesses enhance their online reputation.

In July of 2020, Google began testing its newest feature for Google My Business listings: Google Guaranteed. But what does this badge mean, and how can it help your business?

According to Google, the Google Guaranteed badge shows customers your business has been vetted and approved by Google’s standards through a series of screening questions. The badge establishes your business’s credibility and gives customers peace of mind when choosing a business.

Why Establishing an Online Reputation is Important for Local Businesses

With mobile searches including “near me” increasing by 200% in the past couple years, businesses are having to pivot their strategies to focus on local audiences. By creating more local search opportunities for businesses, Google is helping companies find ways to stand out from their competition.

Currently, Google has not released the industries allowed to participate in the Google Guarantee badge. However, professionals believe consumers can expect to see the badge appear on a variety of household service companies, including:

HVAC
Plumbers
Electricians
Roofing
Carpet Cleaning
House Cleaning
Pest Control
Water Damage Restoration
Tree Services
Landscaping

How Can My Local Missouri Business Become Google Guaranteed?

The upgraded business profile is a subscription-based service for $50 a month. By upgrading your business profile, you’ll not only receive the Google Guaranteed badge to help customers find you, but also additional add-ons like recorded phone calls and dedicated support. For more information on how you can improve your Google listing contact our team of digital marketing experts in Columbia, Mo.

How the Google Guarantee Protects Missouri Consumers

When purchasing services through a business featuring a Google Guaranteed badge, consumers may be reimbursed up to $2,000 dollars if they are not satisfied with the quality of the service provided. While there are restrictions, such as the consumer having to contact the business through the Google Local Services platform, Google is working to ensure it builds a customer-first mindset. In other words, when businesses qualify to have the Google Guarantee badge next to their listing, they become liable for poor service.

Additional Google Guarantee Reimbursement Requirements

To get a reimbursement for poor quality services, consumers must:

Contact the company through Google Local Services.
Submit a request under Google Guarantee within 30 days of the initial service completion date.
Provide a receipt showing amount paid, business name and additional evidence of service upon request.

Increase your online presence with Lift Division's digital marketing services in Columbia, Mo. Contact [email protected].

Disclaimer: Due to Google continuing to roll out its new badge program, Lift Division does not have all of the details and expects to see changes to the program occur. If you are interested in learning more about how your business can become Google Guaranteed, contact our team for the most up-to-date information.

By Sarah Carnes

Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.

Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.

Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.

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Sarah Carnes

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