Blog Layout

Lifting Lizzy’s Legacy with a New Website Design

Sarah Carnes • October 30, 2020

Lift Division's Latest Non-Profit Website Design & Development in Columbia, Mo

When the team at Lizzy’s Walk of Faith Foundation approached Lift Division to create a website for Lizzy, we were honored. Lizzy fought a courageous battle with Osteosarcoma and left a lasting impact on the Columbia community. Our team wanted to showcase her personality through a lively website that not only embodied her, but also promoted the foundation’s goals: To bring hope and healing to families who are going through pediatric cancer, and to find a cure. With these goals in mind, the web developers, graphic designers and content strategists at Lift Division began strategizing and building the new Lizzy’s Walk of Faith Foundation website you see today.

What is Lizzy's Walk of Faith?

Lizzy’s Walk of Faith is a foundation created in honor of Lizzy Wampler, a compassionate, loving, faith-filled girl who bravely finished her fight with Osteosarcoma, a type of bone cancer, in March of 2018. With the mission to spread awareness, provide support for other families and find a cure for pediatric cancer, Lizzy’s Walk of Faith is continuing Lizzy’s legacy — one that has touched many lives here in Columbia and beyond.

With appearances on the NBC Today show, in a Target video and in several St. Jude commercials, Lizzy’s story reached the masses. Her greatest accomplishment, however, was positively impacting every single person she came into contact with. Learn more about Lizzy’s story and how you can be a part of the journey to find a cure for Osteosarcoma and pediatric cancer.

Meeting Goals Through Web Development & Strategy

Lift Division was challenged to create a website portraying Lizzy's bright personality while also conveying the importance of finding a cure for pediatric cancer.

The team at Lift Division knew it was important for the website to be functional both for visitors and members of the foundation. One of the best parts about designing the Lizzy’s Walk of Faith website was working with Lizzy’s family, who generously provided so much insight and content to help build the website. The vulnerable telling of their story, an active blog, information about pediatric cancer and a donation form all provide tangible resources for site visitors. Families seeking support can also get in touch with the foundation through a contact form. To keep up with the foundation’s new endeavors, the Wampler family can also easily add updates to the website. Both the site’s functionalities and vibrancy were achieved through thoughtful web development and design.

Implementing a Fresh Web Design to Showcase Lizzy's Spirit

Kyla Phillips, Lift Division’s lead designer on the Lizzy’s Walk of Faith website, is one of the many people touched by Lizzy. By attending the same church as the Wamplers, Kyla was familiar with the family and their story. “Lizzy’s strength paired with her bubbly and contagious personality made it a story I will never forget,” Kyla said.

Collaborating with the Wampler family and establishing a new platform for them to spread Lizzy’s story has been one of Kyla’s favorite projects at Lift Division. While pediatric cancer may not be the easiest subject to design around, she found working with the Wampler family both inspiring and uplifting.

“Even though they have been through more than anyone should ever have to go through, they have chosen to use Lizzy's story to spread light and positivity. Seeing them light up talking about her and how God chose to use her was truly inspiring. With every meeting, they were so happy and excited to be making this website a reality, which made it that much more fun for me to make,” Kyla said.

While the entire site showcases Lizzy’s vibrant personality, Kyla’s personal favorite page of the site is the homepage. She and the Wampler family decided on the perfect photos to showcase Lizzy’s journey while incorporating the colors of pediatric cancer and the goals of the foundation. With many photos of Lizzy and her family sprinkled throughout the site, visitors are able to feel her spirit.

The website could not have been possible without the collaboration from the many people contributing to the project. After multiple meetings between the Wampler family and the graphic designers, brand strategists and web developers at Lift Division, we were proud to launch a site that embodied an incredibly special girl.

Trusting the Lift Process for Web Development in Columbia, Mo

You may know you want a new website but are unsure where to begin, whether it be with content, photos or your site’s goals. The digital marketers at Lift Division have developed a process to ensure every website build matches the client’s goals and exceeds expectations.

By meeting with key stakeholders and learning about your brand early on, we get a comprehensive understanding of what is important to your audience and how your website should function. Content interviews, photoshoots and page-by-page revisions help us empower you and your team throughout the entire website building process. Ultimately, we pride ourselves in working closely with our clients to ensure your business or organization’s story is reflected in our design and your goals are met.

Lizzy’s website was one of our most special projects to date. Visit the Lizzy’s Walk of Faith Foundation here to learn more about her and the fight to end pediatric cancer.

Learn more about Lift Division’s web development and marketing in Columbia, Mo by contacting [email protected].

By Sarah Carnes

Originally from Louisville, Kentucky, Sarah had an interest in art, writing and technology from a very early age. She spent her childhood building websites and designing album artwork. Fortunate enough to attend a high school that offered graphic design classes, she was able to pursue her passion and expertise earlier than most of her peers.

Sarah oversees all operational and visual aspects of Lift Division, including design, community management, photography, videography, recruitment and company initiatives. With over 15 years of experience in marketing, Sarah has been instrumental in the high growth of multiple companies and brands, which included helping a company flourish from a $10M to $45M company. She innovates, leads and executes strategic marketing initiatives from the ground up.

Sarah has held various marketing and design positions including Brake Printing, Missouri Consolidated Health Care Plan, Westminster College and Fresh Ideas Food Service as the Director of Marketing. Her career has allowed her to innovate, lead and execute strategic marketing initiatives from the ground up while managing a team of digital marketers. Sarah has managed and developed marketing, communication, branding, digital communities and creative direction for various companies throughout her career.

< Older Post Newer Post >

Sarah Carnes

A View of The Penguin Piano Bar & Restaurant's Stage Photographed by Lift Division in Columbia, MO

The Penguin 2.0: How Lift Division Prepared One of Columbia, MO’s Most Beloved Nightclubs for Their Return to the Downtown Scene

By Lift Division • April 25, 2024

Through Lift Division's Innovative Website Creation & Photography, We Helped The Penguin Piano Bar & Restaurant Return to the Spotlight in Downtown Columbia.